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Market Research

This one-, two-, or three-day, elective course will highlight market research as a collaborative responsibility. You will learn how program managers and contracting officers work together to research both the technical and business side of the market. This course will discern the implications of set-asides and resources during the market research phase. You will also examine emerging requirements for documenting the determination and use of small businesses in acquisitions. At the conclusion of this course, you will establish a balance between reliance on internal sources and reliance on purchase from commercial sources.

Learning Objectives

  • Apply regulatory and policy requirements for market research
  • Understand the role and value of market research in advance procurement planning
  • Perform market surveillance through early exchanges with industry
  • Employ the methods, practices, tools, and techniques of market research
  • Define the roles and impact of the program manager and contract specialist in market research
  • Apply pricing considerations in market research
  • Identify all applicable mandatory non-price-related evaluation factors in the FAR
  • Understand the role of market research in pricing commercial products
  • Recognize the impact of market research on responsibility and reasonableness considerations
  • Document market research findings and reports

Pre-Requisites

None

Course ID

MRKT RE 1-EL

MRKT RE 2-EL

MRKT RE 3-EL

Length

Up to 3 Days

CLPs

Up to 24

Testimonials

“The case study exercises are essential. These exercises and the discussion truly increased my understanding of the concepts.” – 2020 participant

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© 2021 Business Management Research Associates, Inc. | All Rights Reserved

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Stay in the loop with special offers, educational content, and more.

Please wait...

Thank you for sign up!

© 2021 Business Management Research Associates, Inc. | All Rights Reserved

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