Description
This course is available as a one-, two-, or three-day offering. This elective course will highlight market research as a collaborative responsibility. You will learn how program managers and contracting officers work together to research both the technical and business side of the market. This course will discern the implications of set-asides and resources during the market research phase. You will also examine emerging requirements for documenting the determination and use of small businesses in acquisitions. At the conclusion of this course, you will establish a balance between reliance on internal sources and reliance on purchase from commercial sources.
Learning Objectives
- Understand the role and value of market research in advance procurement planning
- Perform market surveillance through early exchanges with industry
- Apply pricing considerations in market research
- Identify all applicable mandatory non-price-related evaluation factors in the FAR
- Understand the role of market research in pricing commercial products
- Recognize the impact of market research on responsibility and reasonableness considerations
NCMA Competencies
A.1, A.2, B.2, B.3, C.1, 1.1, 1.2, 1.3, 1.4, 1.5, 1.6, 1.7, 2.0, 2.1, 3.1, 4.1
Course ID
MRKT RE 1-EL
MRKT RE 2-EL
MRKT RE 3-EL
Length
1, 2, 3 Days
CLPs
8, 16, 24
CLPs
8, 16, 24
Modality
In-person
Virtual
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