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Description

This two-day elective course will teach you how to create a design process which bridges imagination and implementation to help organizations address complex challenges, learn from those challenges, and grow. In this course you will learn how to shift your thinking to be customer-focused and how this perspective shift can add value to your results. In addition, you will practice implementing a test-and-learn mentality that will quickly bring more value to your organization.

Learning Objectives

  • Describe how the application of a design thinking process can yield offerings that create, deliver and capture a sustainable and differentiated value in the marketplace
  • Apply a customer-centric approach to elicit the needs of the customer
  • Build a business model canvas to address the marketplace and matrix sides of the value chain in moving from an idea to revenue capture
  • Apply an iterative prototyping approach to refine and streamline concepts into offerings that are novel, desirable, defensible, doable and profitable
  • Define a test-and-learn model to implementation of ideas
  • Present offerings in a clear, concise and compelling manner

Course ID

DTR-EL

Length

2 Days

CLPs

16

PDUs

16

Modality

In-person

Virtual

(703) 691 – 0868

9817 Godwin Drive, Suite 202

Manassas, VA 20110

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© 2025 Business Management Research Associates, Inc. All Rights Reserved

(703) 691 – 0868

9817 Godwin Drive, Suite 202

Manassas, VA 20110

Keep in Touch! Sign up to receive our latest updates

Please wait...

Thank you!

© 2025 Business Management Research Associates, Inc. All Rights Reserved

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