Course Description

This two-day elective course will teach you how to create a design process which bridges imagination and implementation to help organizations address complex challenges, learn from those challenges, and grow. In this course you will learn how to shift your thinking to be customer-focused and how this perspective shift can add value to your results. In addition, you will practice implementing a test-and-learn mentality that will quickly bring more value to your organization.

Learning Objectives

• Describe how the application of a design thinking process can yield offerings that create, deliver and capture a sustainable and differentiated value in the marketplace
• Apply a customer-centric approach to elicit the needs of the customer
• Build a business model canvas to address the marketplace and matrix sides of the value chain in moving from an idea to revenue capture
• Apply an iterative prototyping approach to refine and streamline concepts into offerings that are novel, desirable, defensible, doable and profitable
• Present offerings in a clear, concise and compelling manner

For more information, please contact businessdevelopment@bmra.com or call us at (703) 691-0868 ext. 100.